Automofo.com, a new learning/coaching model designed to deliver education and solutions for automotive repair shops throughout North America, signed its very first customer on May 15 when Troy Love, owner of Auto Tech in San Ramon, Calif. went online and purchased Automofo.com’s basic package.

“It was a no-brainer,” Love said. “We knew that we wanted to get involved the minute we heard about it. We’re going to use Automofo’s online classes to train our counter people and technicians.”

Auto Tech is a nine-year-old 4,000-square-foot six-bay shop with five employees that performs general automotive repair on all makes and models. Love first became acquainted with Automofo.com Founder Cecil Bullard through QuickTrak, Bullard’s shop productivity and time management system, he said.

“QuickTrak helped my business significantly, so that’s why I was anxious to see what Automofo.com had to offer,” Love said. “I was one of QuickTrak’s very first customers, and that’s been a great experience, so I knew I wanted to jump in right away on Automofo.com.”

Love appreciates the convenience and ease-of-use in doing all his training and employee education through Automofo.com. “I require all of my people to do ongoing training,” Love said. “And the great thing about being a member of Automofo.com, is that now my employees can take the classes whenever and wherever they want. Going to off-site classes is time-consuming and costly. It takes our employees away from their families, and costs us money in hotels, transportation, etc. Our guys work hard, so we want the training to be as easy and accessible to them as it can be, and Automofo.com gives us that.”

Cost was also a major consideration in Love’s decision to go for Automofo.com, he said. “We’ve looked at all of the other educational programs out there, and some of them are astronomical cost-wise,” he said. “We don’t have $25,000 or more to spend on training. Automofo.com costs us less than 50 cents per day, so the savings is enormous.”

Automofo.com’s mission is to dramatically improve the overall quality and accessibility of business education within the automotive service industry, by using the Internet to provide low-cost education solutions to auto repair shop owners and personnel, according to the company’s CEO, industry veteran, coveted lecturer and premier trainer Cecil Bullard.

Compared to current industry consulting and management firms, Automofo.com features a unique business model that allows the company to create and individualize programs that fit each shop’s specific needs and deliver them at greatly reduced costs, Automofo.com's Director of Marketing Chris Cook explained.

“Whether you choose to view one of our web-based training classes at your convenience, attend a workshop, have us perform a business evaluation for you, or take advantage of our phone or on-site coaching, you will find superior education at an exceptional price,” Cook said. “You don’t have to travel to a class somewhere with Automofo.com, because our online courses happen whenever you want, day or night, and can be viewed multiple times so you can get the most out of them.”

One of the differences between Automofo.com and the other automotive education programs on the market is cost, Bullard said.

“With some of the training companies out there, you can spend a small fortune,” Bullard explained. “Automofo.com is ideal for this economic climate, because it costs so much less than anything out there yet delivers superior education. For less than $14 per month, you can be a member of Automofo.com and start taking classes and earning certifications immediately. And, you can gain access to every class, diagnostic sheet, check sheet, process map and more for less than 10% of the cost of a traditional coaching program.”

Automofo.com allows members to:

• Evaluate their business online or with an Automofo.com trainer to determine their particular needs and establish short- and long-term goals.
  .
• Work with Automofo.com to create solutions and strategies to help them achieve the money, time, freedom and success they desire.
• Rely on Automofo.com to provide them with a wide variety of ways to get the education and solutions they need to flourish in any economy.
• Gain immediate access to Automofo.com’s interactive and quality education library.
• Work with a highly qualified coach or mentor on-site, by phone or email to help them overcome obstacles and increase the odds of success.
• Pay for only what they need and receive a top-tier education at their convenience, at a cost much less than traditional solutions.

Automofo.com has classes on subjects such as:

• Finding Great Customers—12 Inexpensive Acquisition Strategies
• Keep Customers Coming Back—15 Retention Strategies
• Basic Numbers for a Successful Automotive Service Business
• 6 Successful Internet Marketing Strategies
• 7 Steps to Getting What You Want—Negotiating with Others
• Handling Phone “Price Shoppers”
• Moving the Needle from Cost to Value—Building Value
• “How to Look a Vehicle Over in 10 Minutes and Find the Work”
• And more…

Contact Ed Attanasio - (415) 994-5335