Automotive Information Inc’s mission is to improve the quality and accessibility of business education in the Automotive Service Industry while reducing the cost. We do this by taking advantage of all available tools (I.e. internet, phone, seminar and on location training). Our unique business model allows us to effectively deliver quality education and information at a cost much less than traditional models.

Automotive Information Inc has initially entered the U.S. independent automotive service and collision repair aftermarket. Automotive Information Inc’s annual U.S. market opportunity is estimated at $375+ million per year with additional opportunities in the global marketplace.

Changes in the Automotive Service Business model have increased the need for additional education methods that deliver quality training and consulting. Current methods are expensive and largely ineffective given the scope of the problem and the costs involved.

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Cecil has owned and operated some of the most successful Automotive Service Businesses in the U.S. He was recently the Western RSM for ATI, the leading automotive training company.

He has an outstanding network of sales executives in the DIFM market and the training companies and associations. Cecil is recognized as one of the premier trainers due to his innovative training and leadership style. He is also an industry author and past Board Member for the Automotive Service Councils of California and graduated Summa Cum Laude from Weber State University with a BS in Technical Sales and Automotive Engineering.

Darren is a leader in web technology. His expertise range from Website Design, Customer Relationship Management, Search Engine Marketing, Direct & One to One Marketing as well as Business Operations.

He has worked in the wireless and automotive industries before starting his company 2020 eConsulting LLC. Darren and his team at 2020 have been helping many small to medium sized companies overcome their marketing challenges so that they can compete with larger sized competition. Darren is a leader in finding new and unique ways to market using the internet.

Chris Cook is a 2nd generation owner and leader. The automotive business is in his blood. After graduating High School, he started in the Automotive Industry as a technician while attending Arizona Automotive Institute. While attending numerous Business / Management classes, including an online UC Berkley Marketing class, Chris worked his way up thru management, earning his AAM in 1999 and going on to own and manage a successful Independent Repair Facility in California. During this time, Chris served as ASCCA Chapter President for 2 years and was on various advisory committees’. Since selling his business in 2005, Chris has worked for such companies as ATI (Automotive Training Institute) and Quicktrac Software, consulting w/ thousands of shop owners and managers in all aspects of their business. Throughout his 23 years of experience within the industry, Chris has earned a reputation of compassion, excellence and results.

Paul has over 30 years experience owning and running some of the most successful Auto body Repair and Automotive Service businesses in the country. He was a past General Manager of a shop thrice named as one of the top shops in the United States by MotorAge Magazine (a leading industry publication). He has a vast network of industry contacts and a large repertoire of skills pertinent to the company’s success.

Ed Attanasio has more than 30 years experience as an ad consultant, writer, marketing guru and public relations director and has worked in various forms of automotive media as a reporter, blogger and publishing consultant for the past decade. Ed has coordinated national and regional advertising, marketing and public relations campaigns for Fortune 500 companies throughout the world and his work has been published extensively both in print and online.